Why Latino Home Buyer? Por Que Latino Home Buyer?

Good question. Real Estate professionals are suppose to be color blind and help their clients achieve the American Dream whether they speak English, Spanish, Chinese, Russian etc. But you do need to help them in a way that they can understand. Therefore, language and culture are important to improve communication and to have a better informed buyer whose first language is not English. Also, many times you are dealing with an extended family who may not all speak English but who want to and will contribute to the buying process.

Lastly from a pure business sense: The demographics show that the biggest group of first time home buyers will be from the immigrant communities whose first language is not English. So it makes good business, relationship and sales sense to be more inclusive.